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The Gen Z pop star is the face of MCM’s new AW19 marketing campaign.
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Previously yr, Billie Eilish has gone from being a distinct segment teen pop artist to one of the bankable rising stars within the music enterprise. In Could, Eilish appeared in video for Calvin Klein’s #MyCalvins marketing campaign extolling the virtues of her dishevelled wardrobe. Now, the “Unhealthy Man” singer has landed her first-ever excessive vogue marketing campaign, because the face of MCM for the F/W 2019 season.
Pictures Courtesy of MCM
Within the marketing campaign photographs, Eilish is sporting her signature blue hair and outsized clothes alongside a collection of MCM equipment. Dirk Schönberger, MCM’s international artistic officer, advised WWD that he selected Eilish as a mannequin due to what she stands for. “For me, she’s a little bit of a job mannequin for youthful generations, though she would in all probability hate the phrase.” Eilish is open about who she is, and all the time encourages others to precise themselves with out holding again. “She’s a game-changer: Not solely is she disruptive, nevertheless it additionally seems like she will be able to’t be corrupted. It’s not a advertising and marketing trick: She is that individual. She actually stands out within the present music scene,” he continued.
By selecting Eilish as a spokesmodel, MCM seems to be particularly courting the Gen Z demographic, who are likely to view identification and gender as fluid topics. “You don’t need to be a boy. You don’t need to be a woman. You don’t need to put on one thing particular to that title,” Eilish elaborated on her model of costume to WWD.
Pictures Courtesy of MCM
The marketing campaign will probably be formally launched beginning July 18th, whereas Schönberg’s first full assortment for MCM will probably be launched for spring 2020.
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