Ecommerce handbook: Atelier VM

Give me a quick description of your corporation?

Atelier VM is an Italian up to date advantageous jewelry model which we, Marta Caffarelli and Viola Naj-Oleari launched again in 1998. The Atelier VM story initially started in NYC the place we had been creating items solely for the Barney’s clients. From there, we launched our line in Milan, designing jewelry that’s easy and delicate with a classy discretion, a gathering of a sure Milanese aesthetic with a minimalism which is rooted within the signature New York fashion. We prefer to problem the conceptions of advantageous jewelry; marrying exhausting stones with plastics, gold with glass and paper and so forth. 

What’s your present e-commerce set-up?

We now have an e-commerce web site that’s dealt with in-house, along with a presence on the Liberty e-commerce web site.

Why do you are feeling your ecommerce enterprise has been successful?

We’re lucky to have nice help internationally each editorially and by way of social media influencers too. So our model consciousness reaches far and extensive. We even have flagship boutiques in some key worldwide markets which might be frequented not solely by native Londoners, Parisians and Milanese, however we obtain many worldwide guests at our boutiques. Subsequently the mix of each these components has resulted in a powerful e-commerce enterprise for us.

What has been your ecommerce greatest accomplishment to date?

Maybe the launch of the e-commerce web site itself was one of many biggest accomplishments. As anybody who’s launched one will know, it takes quite a lot of effort and time on each the design facet in addition to the again finish to make sure it runs easily while staying true to the model ethos. Given we’re additionally promoting advantageous jewelry, the standard of the imagery itself is paramount to correctly convey the standard of the stones and craftsmanship behind each bit too.  

Inform me concerning the design of your web site? 

Our backgrounds are in artwork and industrial design. Subsequently we’ve got an acute sense of consideration to element. Our web site is reflective of Atelier VM; minimalist and useful with a Milanese twist.

    How do you interact together with your clients?

 Members of our database obtain common newsletters with new product launches and different Atelier VM information. We additionally take pleasure in nice help from social media influencers globally which then additionally helps to translate too in flip to internet visitors as properly.  

    What’s your plan for the following 12 months? 

 We now have plans for subsequent 12 months that embrace increasing to additional territories. As the thought for Atelier VM was initially conceived in New York, we’d like to see a boutique there with a view to additional opening up the US market which we really feel could be very robust for us. Additionally, rising our present however latest markets during which we’ve established strong bases too – London and Paris. It’s an thrilling time for us as there are various plans in progress.