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On Monday (22 July), Indonesian ‘unicorn’ Gojek revealed a model new look to mark the evolution it has gone via because the firm was based nearly 9 years in the past.
The rebrand has begun rolling out in Indonesia and Singapore, so customers will quickly see the corporate in a brand new gentle, with a recent number of colors and fonts.
However most notably, its new emblem now contains a nearly-rounded ring enclosing a dot within the center—they name this ‘Solv’.
Moreover the Solv’s interesting simplicity, there’s a purpose why Gojek determined to ditch the trustworthy previous bike (with a wifi image on prime) that has served it for therefore a few years in operation.
Gojek’s identify got here from a play on the Indonesian time period ‘ojek‘, which refers to bike taxis, once they first began operations with simply 20 ojek drivers again within the day.
Its emblem change symbolises that Gojek has grown from a humble Jakarta-based motor-taxi hailing service, into “Southeast Asia’s main tremendous app” that covers way more.
They’ve since diversified into a number of verticals, offering greater than 19 totally different services and products.
Taking a look at the place they’re now, the corporate recognised that their emblem was getting dated rapidly, because it not totally represented the breadth of what the corporate does, and its fashion and particulars made it robust to adapt for brand new makes use of too.
In an announcement video, Gojek explains that the Solv image could be seen as many issues, from a search instrument representing how Gojek helps customers resolve something they’re looking for, to a pinned location on a map.
On the similar time, they haven’t forgotten their core as the emblem additionally resembles the top-down view of a Gojek driver.
This rebrand comes as Gojek hits a 1,100% progress in transactions on its platform within the final three years, from June 2016 to June 2019.
The agency now serves over 500 cities throughout Southeast Asia, with over 2 million drivers, 400,000 retailers and 60,000 service suppliers below its community.
“We sit up for the following chapter of our progress, not solely in Indonesia – the place we’ve the very best variety of month-to-month lively customers in comparison with different on-demand platforms – however throughout the opposite Southeast Asian markets that we’ve expanded to over the previous 12 months”, mentioned Gojek Group President Andre Soelistyo.
Shifting ahead, the corporate talked about it might be eyeing enlargement to Malaysia subsequent, however didn’t elaborate a lot about these plans.
Not A Tremendous App in S’pore…But
Maybe Gojek’s achievements will not be so seen to customers in Singapore, however to be truthful, its time right here has been brief in comparison with its almost-a-decade of historical past in Indonesia.
Gojek launched in Singapore lower than a 12 months in the past in November 2018, and later crossed a milestone hitting 10 million rides after 6 months right here.
So far as Singapore customers are involved, Gojek remains to be only a easy ride-hailing app for now—in contrast to its tremendous app in Indonesia that provides every thing from fee to logistics and even laundry companies.
However that would quickly change as the corporate revealed that it’s lastly understanding learn how to begin its meals companies in Singapore.
Earlier than that involves fruition, Gojek has to unravel the same downside as once they first entered Singapore’s ride-hailing scene:
Their mannequin was initially constructed on motorcycle-taxis, which weren’t allowed for security causes below Singapore’s rules, requiring them to pivot barely and launch with their Go-Automotive product right here.
In keeping with Soelistyo, the agency’s technique for meals supply has been to maintain operations lean by deploying the present fleet of ride-hailing drivers.
Whereas that is how the agency has pushed its meals supply success in Indonesia, Vietnam and Thailand, they must develop a brand new technique for Singapore as soon as once more.
At the moment, Seize has the stronghold as a brilliant app in Singapore, with ride-hailing, meals supply, parcel supply, e-scooter rental, e-payment and rewards, and their newer addition of lodge bookings.
It might be thrilling to see Gojek begin to roll out an array of companies, particularly because the floor they’ve lined in Indonesia and different Southeast Asian markets is wider than something we’ve seen in Singapore.
