Is Kanye West Increasing His Vogue Empire?

Picture by Stephen Lovekin/Shutterstock

The Yeezy designer simply filed a brand new trademark to supply attire beneath the title “Sunday Service.”

By Isabel Slone

Date July 25, 2019

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By all accounts, Kanye West’s Sunday companies are joyous affairs. Primarily based on leaked footage from the invite-only, celebrity-studded occasions – reportedly Orlando Bloom, Courtney Love and David Letterman have all attended – an identically-dressed gospel choir performs masterful renditions of Christian requirements whereas accompanied by a stay band. The choir is reportedly flown into whichever location West has determined to carry the service in that week, and has backed up the musician on religious variations of his personal songs. West’s spouse Kim Kardashian swears the companies are extra live performance than church service, nevertheless it does appear as if everybody who attends has congregated to worship – whether or not that’s on the altar of Jesus or Kanye West stays to be seen.

Now it appears West is trying to harness the success of Sunday service by doubtlessly making a themed clothes line round it. In keeping with WWD, West filed a trademark for “Sunday Service” on July 19th that features “bottoms, attire, footwear, headwear, jackets, loungewear, scarves, shirts, socks and tops.” The applying was filed byMascotte Holdings, Inc., an organization that has beforehand filed logos on West’s behalf.

If I needed to guess, I might wager the the merch can be solely black-and-white that includes wavy, skateboard-inspired graphics which might be tailor made to attraction to the hypebeast/hypebae set. In any occasion, Kanye has loads of proficient individuals working for him so it’s virtually assured to be higher a lot better designed than Justin Bieber’s clothes line, Drew.

It’s unclear when the merchandise could be accessible, however we’re undoubtedly conserving our eyes peeled. (Apparently, West additionally filed an leisure trademark for the time period “Half Beast” in April. We marvel what that’s all about…)

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