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Two manufacturers, one man.
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Pyer Moss first collaborated with Reebok within the spring of 2016, once they debuted a mixture of athleisure and edgy work apparel of mens and womenswear throughout New York Trend Week. Now it appears just like the dynamic duo will likely be extending their partnership with the creation of a brand new line known as Reebok Studies_,the place Pyer Moss designer Kerby Jean-Raymond will function inventive director.
In line with a press launch, Reebok Studies_ is all about “fostering and creating younger design expertise” by working independently with upcoming designers, artists and personalities. The clean underscore on the finish of the title exists as a placeholder for whoever the model chooses to collaborate with. Although the model will likely be designed by Jean-Raymond, he’ll deal with designing every assortment with one new topic at a time. “The concept can be that Reebok research ‘X’ persona and do a deep-dive and deal with that particular person,” mentioned Jean-Raymond in an interview with HYPEBEAST.
“I felt like there was numerous focus round normal product and never sufficient deal with the themes and the style parts that we all know to be cool. I understood that to ask an organization who was in movement with so many initiatives to take a seat and deal with different younger designers was lots for them, so I made myself accessible.” Jean-Raymond’s goes is to develop the model by hiring those that greatest match the Reebok Studios_ vibe.
The Haitian-American designer mentioned Reebok Studies_ was created as a result of “inspiration he received from the roster of expertise” surrounding Reebok and Pyer Moss. The division was first pitched again in 2018, and has since been by way of quite a few rebrands earlier than being dropped at life as Reebok Studies_.
“The creation of Reebok Studies_supports the model’s dedication to fostering and creating younger design expertise and delivering merchandise with a purposeful story,” mentioned Karen Reuther, Vice President of Artistic Design.
Jean-Raymond says he’s honoured to be engaged on such a brand new idea with Reebok, and that the continuation of working with established and ‘unknown’ reators is simply as compelling.
Though we’re not fairly positive when the primary assortment will land, we simply hope that the primary drop isn’t too far alongside so all of us can sport some Reebok Studies_fits.
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